Monday, August 2, 2010

Box Office: Inception Continues Dream Run

Easing less than 36% from last weekend, Inception became the first non-3D film this year to hold the top spot at the box office three weekends in a row. Other films to do so this year include Avatar, Alice in Wonderland, and Shrek Forever After, which all had inflated 3D prices to help them.

Inception, already Leonardo DiCaprio's highest grossing film not named Titanic, took in $27.5 million for the weekend putting its total to $193.3 through 17 days.

The new releases could not bump off Inception. Dinner for Schmucks came closest ending up ranked second for the weekend with a solid $23.5 million. Charlie St. Cloud and Cats & Dogs 2 took in roughly the same dismal amount at $12.4 and $12.3 million respectively. With its production budget twice as that of St. Cloud, Cats & Dogs' number is far worse.

Angelina Jolie's Salt, which I saw this past weekend, bucked the trend of similar films and decreased less than 50% in its second weekend taking in a respectable $19.5 million en route to most likely to a $100+ million finish. Despicable Me continues to astound with its leggy run finishing fourth and is a matter of days away in reaching the $200 million mark.

Toy Story 3 and The Twilight Saga: Eclipse were still fixtures in the Top 10 and are very close in reaching their respective milestones of $400 and $300 million. It's all but assured for Toy Story 3 and unless it suddenly free falls in the next few weeks, Eclipse should hold on as well.

Finally, Focus Features' arthouse hit, The Kids Are All Right, went wide in 840+ theaters and raked in $3.5 million putting its total to $9.6 million.

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