Monday, August 22, 2011

Box Office: Help! Summer Is Over!

The four wide new releases this past weekend were met with ambivalence by most everyone as the top two spots were taken up by holdovers that are continuing to beat expectations and benefiting from great word-of-mouth. Showing some early legs, The Help catapulted to #1 after debuting last week at #2, a rare feat. Strong box office can only help the burgeoning Oscar buzz surrounding the film. That film flip-flopped places with The Rise of the Planet of the Apes which is doing more than fine in its third week.

Spy Kids: All the Time in the World fared the best out of all the new releases making just over $11.6 million for the #3 slot and it should make back its remarkably small budget. On the other hand, Conan the Barbarian is a big flop grossing just shy of $10 million and costing $90 million. Fright Night and One Day are the other two new releases this week making $7.7 million and $5.1 million respectively, but their budgets are low enough that they aren't big flops like Conan.

Bad news continue for a few of the holdovers including Final Destination 5 and Cowboys & Aliens which are making way less than their expectations. On the other hand, late legs for Crazy, Stupid, Love and Harry Potter and the Deathly Hallows seem to point to audiences preferring quality fare. Then again, The Smurfs has made over $117.5 million so there goes that theory! Finally, Midnight in Paris passed the $50 million milestone this week with the studio planning to expand the film next weekend which should guarantee its reapperance on the Top 12.

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