Thursday, July 19, 2012

Final Dark Knight Looks Fly High

How cool is this poster? I'm shocked I hadn't seen it until today. It's being used to advertise the marathon screening of Christopher Nolan's Batman trilogy today leading up to midnight premiere of The Dark Knight Rises. My friends and I did our own low-budget marathon of the prior two films last weekend with our DVD copies of the film. The Dark Knight Rises is aiming to take down the record-breaking weekend of Marvel's The Avengers, which to refresh your memory made $207.4 million on its opening weekend just a little more than two months ago. The Avengers managed an $18.7 million in midnight screening gross which is the highest midnight gross for a superhero film just eking out The Dark Knight's $18.5 million. Many believe that The Dark Knight Rises will easily win this battle.

As for the rest of the weekend, it'll certainly be a close race. With no 3D surcharges and a longer run time, many seem to think Nolan's film will just miss out on the record, but I think the anticipation for this film is as big as it can be with plenty of people still loving the prior film. Just this afternoon, Fandango is reporting that advanced ticket sales for this film was outpacing The Avengers. With many theaters surely devoting most, if not all, of their screens 24/7 this weekend to this film, I think the weekend record is well within reach.

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